Elizabeth Zhang

Product • Strategy • MarketingHelping mission-driven teams ship products, grow communities, and deliver measurable results.

About Me

I’m a Duke CS grad with a foundation in BCG consulting and experience leading global product launches. I bridge strategy, marketing, and engineering to deliver solutions that align with market and customer needs.After scaling impact-driven organizations through AI and emerging tech, I’m ready to bring my product, strategy, and leadership skills back to a corporate role — delivering measurable results at enterprise scale. My work spans go-to-market planning, scalable campaign execution, community engagement, partnership development, and cross-sector event production.

Experience & Education

Trailstone Group | Technical Product Manager
• Rolled out a customer-facing platform in 3 international markets, improving adoption and increasing data reliability by 90%.
• Partnered with marketing, GTM, and engineering to create launch assets, onboarding flows, and adoption campaigns.Boston Consulting Group | Associate
• Delivered transformation initiatives for health-tech and energy clients, generating $75M–$112M in projected savings.
• Built analytics frameworks improving UX, search functionality, and data accessibility for global platforms.Spread the Music Association | Founder, Program Development & Growth
• Founded and scaled to 100+ members; led 50+ events and campaigns raising $50K+ for global causes.
• Directed marketing, partnerships, and operations; earned recognition from Congress and UN Girl Up.North America Youth Chinese Orchestra | Marketing, Community & Programs Lead
• Increased online visibility by 400% and secured $3.5K+ in sponsorships.
• Grew audience to 500+ attendees through marketing, partnerships, and event production.Smooth Math | Strategic Programs & Community Engagement
• Launched first website and digital infrastructure to support programs and volunteer onboarding.
• Led outreach campaigns resulting in a donation of 2,400+ books to underserved youth.

B.S. in Computer Science, Minor in Economics, Certificate in Innovation & Entrepreneurship – cum laude, Duke University

More About Me

🎻 Lifelong violinist & Chinese ruan performer
🎾 Tennis & pickleball enthusiast
✈️ Event & travel planner
🐾 Dog lover
🤝 Passionate about building community through creativity

Articles & Press

• Duke Chinese Ensemble — Founding Student
• Congressional Gold Medal Award
• Congressional Gold Medal Ceremony
• News Feature — NextShark (Digital Engagement & Community Growth)
• Photo Gallery of My Passions
• Digital Campaigns & Community Growth

Contact Me

Photo Gallery of My Passions

Learn More About My Work

I work with mission-driven teams to launch programs, digital strategies, and community experiences — blending structure, creativity, and systems thinking to turn ideas into measurable results.

Spread the Music Association

Scaling a Youth-Led Organization into a Recognized Brand• Founded and scaled 100+ members; led 50+ events and campaigns raising $50K+ for global causes.
• Created bilingual marketing, secured TV/radio/press features, and drove sell-out attendance.
• Earned recognition from Congress and UN Girl Up.

North America Youth Chinese Orchestra

Driving Audience Growth Through Content & Partnerships• Produced bilingual campaigns, redesigned website, and boosted online visibility by 400%.
• Partnered with schools, cultural institutions, and media to engage 500+ attendees.
• Secured $3.5K+ in sponsorships and expanded programming.

Smooth Math

Building Digital Infrastructure for Community Learning• Built inaugural website, internal systems, and onboarding processes to support long-term growth.
• Led outreach campaigns with schools and libraries, donating 2,400+ books to underserved youth.
• Partnered with community groups to expand programming and engagement.

Digital Campaigns & Community Growth

Driving Growth Through Storytelling & EngagementImpact
• 39K+ Followers (@dukestudents)
• 2.6K+ Followers (@musicatduke)
• 5K+ Followers (@jacksonwangprom)University Accounts
• @dukestudents (39K+) – Short-form video and campaign strategy to spotlight student life.
• @musicatduke (2.6K+) – Founded and managed content, reels, and event promotions.Organization Accounts
• @spreadthemusicassociation – Shifted strategy to IG, created donation campaigns, and built storytelling-driven posts.
• @nayco_orchestra – Produced content attracting 500+ attendees and sponsorships.
• @smoothmath00 – Launched presence from scratch with consistent content calendar.Creator Account
• @jacksonwangprom (5K+) – Built account to 5K+ followers in one year through daily posts and branding, with content featured in news outlets and recognized by Jackson Wang, an international artist with 30M+ followers.

Spread the Music Association

Founder, Program Development & Growth
Scaling a Youth-Led Nonprofit into a Recognized BrandImpact
• $50K+ raised
• 50+ evnts
• 100+ membersKey Contributions• Founded and scaled to 100+ members, producing 50+ events and campaigns raising $50K+ for global causes.
• Built bilingual marketing content, secured TV/radio/press coverage, and drove sell-out attendance.
• Directed strategy, partnerships, and operations, earning recognition from Congress and UN Girl Up.Recognition & Partnerships
Congresswoman Sheila Jackson Lee • Congressman Al Green • Congressman Pete Olson • UN Girl Up • Local TV & Radio • Community Schools and Libraries

North America Youth Chinese Orchestra

Marketing, Community & Programs Lead
Expanding Reach Through Content & PartnershipsImpact
• 500+ event attendees
• $3.5K+ sponsorships
• 400% web traffic growthKey Contributions
• Produced bilingual campaigns, redesigned website, and boosted online visibility by 400%.
• Partnered with schools, cultural institutions, and media to engage 500+ concert attendees.
• Managed marketing, sponsorship outreach, and concert production logistics.Recognition & Partnerships
Museum of Fine Arts Houston • Rice University • Houston Chinese Community Center • Local Press & Radio

Smooth Math

Strategic Programs & Community Engagement
Building Digital Infrastructure for LearningImpact
• 2,400+ books donated
• 1st website launched
• 3 founding programsKey Contributions
• Developed inaugural website, systems, and onboarding processes to support growth.
• Led outreach campaigns resulting in 2,400+ books donated to underserved youth.
• Built partnerships with schools and community organizations to expand reach.Recognition & Partnerships
Local Schools • Public Libraries • Community Education Programs

Passions in Photos