Elizabeth Zhang

Product Strategy • Marketing • EventsHelping mission-driven teams launch products, grow communities, and tell compelling stories.

About Me

I am a product-minded strategist and community builder. I help brands, nonprofits, and mission-driven teams launch programs, design campaigns, and run events that leave an impact. My work blends creative storytelling with systems thinking, always focused on results.

Learn More About My Work

I collaborate with mission-driven organizations to build standout programs, digital strategies, and community-centered experiences. From scaling nonprofit operations to running multi-channel campaigns, I bring structure, creativity, and systems thinking to every project.The three orgs below reflect the heart of my work, where storytelling meets execution, and vision turns into impact.

Spread the Music Association (SMA)

Founder, Program Development & Growth | Performing Arts & Service NonprofitLed end-to-end planning and execution of 50+ benefit concerts as founder of a 100+ member youth nonprofit, raising $46K+ for global causes. Built and managed everything from programming and outreach to logistics and fundraising.

North America Youth Chinese Orchestra (NAYCO)

Marketing, Community & Programs Lead | Cultural Arts NonprofitSupported annual concerts and cultural programming through strategy, logistics, marketing, and partnerships, blending creative problem solving with behind-the-scenes leadership.

Smooth Math

Strategic Programs & Community Engagement | Education NonprofitHelped launch a creative math education nonprofit from the ground up. Advised student founders on strategy, branding, and operations, building core programs, systems, and partnerships to support hands-on math learning for kids.

My Digital Profile

I create social-first content and run digital campaigns that connect communities, amplify voices, and drive engagement, online and IRL. From creator-led takeovers to concert promo, I’ve built platforms and stories that spark participation and lasting impact.

Social Media Work @ Duke University

Built audience-first strategies across multiple university platforms to spotlight students, promote events, and drive campus engagement.@dukestudents• Contributed to 39K+ follower student life page
• Pitched, edited, and published short-form video content@musicatduke
• Created Duke Music’s IG from scratch, grew to 2.6K+
• Led content including reels, interviews, and concert clips@duke.dps• Rebranded Duke Partnership for Service IG
• Created a podcast, designed graphics, and grew to 700+ followers@dukechinesemusic• Founded the Duke Chinese Music Ensemble and launched socials
• Built awareness across campus and recruited students from other schools


Social Media for Organizations

Led digital storytelling and campaign strategy across youth-driven nonprofits, using visuals and reels to grow communities and drive action.@spreadthemusicassociation• Shifted focus from Facebook to IG to reach younger audiences
• Created donation campaigns and built storytelling-driven posts@nayco_orchestra• Produced content that brought 500+ attendees and sponsors
• Used visuals and behind-the-scenes footage to boost hype and reach@smoothmath00• Launched Smooth Math’s social presence from scratch
• Built a consistent content calendar and showcased educational events



Creator-Style Social Strategy

Grew a fan account in 2018 into a 5K+ community through authentic content, storytelling, and visuals, experience rooted in what resonates.@jacksonwangprom• Built a 5K+ following with daily posts and story content
• Featured in news articles and noticed by Jackson Wang himself
• Ran content strategy blending humor, music, and fan engagement

About Me

Product & Program Strategist · Community-Driven MarketerI help brands and organizations launch, grow, and streamline their work. With a background in product strategy, experiential marketing, and event planning, I bring both structure and creativity to every project.What I Do
   Strategic product marketing and program design
   • Go-to-market planning and scalable campaign execution
   • Performance tracking and narrative storytelling   Community and influencer engagement
   • Partnership development with schools, nonprofits, and creators
   • Social content and UGC campaigns   Digital workflows and website builds
   • Website setup, branding, and CMS management
   • Volunteer onboarding and operations infrastructure   Cross-sector partnerships and event production
   • Live events, concerts, and nonprofit fundraisers
   • Community-driven experiences and showcases

Experience & Education

Trailstone Group – Technical Product Manager
Led product and business strategy, delivering customer-facing platforms.Boston Consulting Group – Associate
Advised Fortune 500 clients on org design and digital transformation.Spread the Music Association (SMA) – Founder, Program Development & Growth
Founded and advise a youth nonprofit that’s raised $50K+ through benefit concerts.North America Youth Chinese Orchestra (NAYCO) – Marketing, Community & Programs Lead
Managed marketing, fundraising, and concert production for a national music nonprofit.Smooth Math – Strategic Programs & Community Engagement
Helped launch a creative math nonprofit, advising on strategy and building programs for hands-on learning.

Graduated cum laude from Duke University with a B.S. in Computer Science, Minor in Economics, and Certificate in Innovation & Entrepreneurship

More About Me

• Lifelong violinist and Chinese ruan performer
• Tennis & pickleball enthusiast
• Event and travel planner
• Dog lover
• Passionate about building community through creativity

Articles & Press

Contact Me

Passions in Photos

Spread the Music Association

Founder, Program Development & Growth | Performing Arts & Service NonprofitSMA is a youth-led 501(c)(3) nonprofit I founded in 2015 to share music through community performance and give back to the community.I have continued to serve as a nonprofit consultant, guiding its growth, programming, and fundraising strategy. SMA has scaled into a 100+ member youth-led group that’s raised $50,000+ through annual benefit concerts supporting causes like the UN Foundation’s Girl Up campaign, allowing girls around the world gain access to education.Impact
• 8+ benefit concerts hosted
• 100+ student musicians involved
• $50K+ raised for global causes

My Work at SMA

Strategic Planning & Leadership
• Directed a team of 150+ students in program development, concert planning, and long-term organizational growth
• Shaped SMA’s mission, structure, and performance calendar from the ground up
• Guided leadership transitions while maintaining continuity and expanding student involvementFundraising & Development
• Raised $50K+ for causes including the UN Foundation’s Girl Up campaign
• Helped design donation campaigns, set up ticketed benefit concerts, and manage sponsor outreachOperations & Program Management
• Coordinated 50+ performances and community events, including school, library, and museum concerts
• Established event workflows, volunteer protocols, and performer communication systems
• Supported development of a wide range of programs, from solo showcases to full ensemble benefit concertsMarketing & Community Engagement
• Built bilingual marketing content and led social media efforts to promote events
• Secured and led press features and TV and radio interviews to amplify SMA’s mission
• Earned recognition from Congresswoman Sheila Jackson Lee, Congressman Al Green, Congressman Pete Olson, and UN Girl Up Representative Sunita Rao for SMA’s youth-led impact
• Engaged with schools, libraries, and local organizations to grow community reach

North America Youth Chinese Orchestra

Marketing, Community & Programs Lead | Cultural Arts NonprofitNAYCO is a 501(c)(3) nonprofit that promotes Chinese music and culture through youth performances and cross-cultural exchange.I worked with the leadership team to support annual concerts and community events, providing consulting across programming, logistics, marketing, and partnerships. From run-of-show planning to bilingual press campaigns, I helped grow NAYCO’s reach and impact across Houston’s arts scene.Impact
• 500+ attendees at annual concerts
• $3.5K+ raised through events and sponsorships
• 400% increase in web traffic and press coverage

My Work at NAYCO

Strategic Planning
• Helped shape event structure, performance flow, and team roles to align with NAYCO’s mission
• Supported leadership in long-term programming and concert developmentFundraising & Development
• Led fundraising and sponsorship outreach, helping raise over $3,500
• Supported donor communications and expanded audience reach to 500+ concert attendeesOperations & Program Management
• Coordinated logistics, run-of-show, and stage crew operations for major performances
• Wrote emcee scripts and managed volunteers from rehearsal to curtain call
• Led music education programs at the Houston Chinese Community Center’s summer campMarketing & Community Engagement
• Built bilingual marketing campaigns and redesigned NAYCO’s website
• Streamlined the digital ticketing system and boosted online traffic by 400%
• Secured radio interviews and local press coverage to elevate visibility
• Collaborated with schools, festivals, and community partners to promote cultural eventsPartnerships
• Worked with the Houston Museum of Fine Arts, Rice University, and the Houston Chinese Community Center to plan and run concerts and educational programming

Smooth Math

Strategic Programs & Community Engagement | Education NonprofitSmooth Math is a youth-led nonprofit dedicated to making math engaging and accessible through free community workshops, peer-led classes, and local partnerships.I supported the founding team through launch, guiding strategy, programs, and infrastructure. I led strategic planning, created the inaugural website, and built systems for onboarding, event coordination, and outreach.Impact
• Designed and launched Smooth Math’s first website
• Organized a math book drive that donated 375+ books to local schools and families
• Helped build partnerships with schools and community organizations
• Supported founding programs, fundraising, and communications

My Work at Smooth Math

Strategic Planning & Advising
• Guided the founding team on program goals, organizational structure, and launch strategy
• Shaped foundational infrastructure to support long-term growth and student leadershipMarketing & Communications
• Created messaging, outreach content, and email templates for schools and partner organizations
• Built Smooth Math’s first website to promote programs and simplify information accessOperations & Infrastructure
• Designed systems for volunteer onboarding and event coordination
• Helped organize initial programs and supported backend operationsCommunity Engagement & Partnerships
• Coordinated a math book drive that donated 375+ books to local schools and families
• Supported collaborations with schools and community organizations to expand reachFundraising & Development
• Helped launch early fundraising campaigns to support supplies and community sessions